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Makeup

Makeup lovers, you've come to the right place. Here you'll find the hottest makeup trends from the runways (and Instagram), breakdowns of red carpet looks begging to be your Friday night makeup inspo, plus makeup tips and tricks from the world's biggest makeup artists.

What's Trending

Model with long black hair and bright pink blush
”Blush Stacking” Is the Best-Kept Celeb Secret for Blush That Lasts—Here’s How To Try It
Kylie Jenner in profile in a tropical location
20 Vacation Makeup Ideas for the Glowiest Getaway Glam
Hailey Bieber applying Rhode lip liner
Lip Liner Is Getting Blurry

Education

Close-up of woman wearing glowy makeup look featuring blush, long lashes, and glossy lips
Powder vs. Cream vs. Liquid Blush: MUAs Explain the Difference
close up of woman with dewy makeu plook
15 Natural-Looking Makeup Ideas for That Effortless, Model-Off-Duty Look
Dua Lipa wearing glowy makeup
This Celeb Makeup Artist Has the Easiest Fix For Patchy Foundation

Deep Dives

Derek Deng
I Enrolled in Korean Makeup School—These 5 Beauty Secrets Changed My Routine Forever
A collage featuring Patsy Cline, Dolly Parton, and Reyna Roberts
From Dolly Parton to Kacey Musgraves, the Evolution of Country Glam
multiple stylish purses displayed on velvet curtain
Passionate Responses Only: What Should You Pack in Your Concert Bag?

Products We Love

A person smiling before applying BLK/OPL Iconic High Impact Eyeshadow Palette next to a person with their eyes closed after applying BLK/OPL Iconic High Impact Eyeshadow Palette to their lids
The 11 Best Drugstore Eyeshadow Palettes for Every Occasion—All Under $25
side by side photo of editors wearing clinique fuller fig lipstick
This Clinique Lip Shade Isn't as Famous as Black Honey, but it Should Be
Dua Lipa in front of water
Everyone Will Be Wearing Mermaid Eyeshadow and Faded Neons This Summer

Hailey Bieber takes a selfie wearing Rhode Pocket Blush in Sprinkle.
Hailey Bieber Is Bringing Back Rhode's Only Shimmer Blush

tatcha moisturizer, rare beauty contour, olaplex bonding oil and tower 28 blush collaged onto dark satin background
I Test 100s of Beauty Products a Year—Shop My 10 Faves on Sale at Sephora Before Tonight

Sephora Spring Sale Roundup
Hurry! Last-Chance Deals on Dior, Kosas, and Drunk Elephant Start at $13 at Sephora

Marc Jacobs bag, Birkenstock sandals, Loreal glotion, and Cosrx serum on a grey background
Hurry! Snag 40 Last-Chance Amazon Deals on Laneige, Levi's, and Coach—Up to 76% Off

Charli XCX
"Party Girl" Makeup Is Coming for Barely-There Beauty This Spring

Sarah Catherine Hook wearing spring makeup trends
Everyone Will Be Wearing Champagne Cheeks and "Browlicks" This Spring

Tower 28 blush with mix of bright vibrant colors and a tester after application
Hot Take: Tower 28's New Powder Blush May Be Better Than Their Iconic Cream Formula

Gigi Hadid in glowy subtle makeup with black eyeliner
7 Makeup Tips to Get an Effortless "Model Off Duty" Look

A person using the Anastasia Beverly Hills Brow Freeze Extreme Hold Laminated-Look Sculpting Wax
The 10 Best Brow Gels for Beautiful, Bold Arches

Concealers being used by testers and shown results after
These 4 Products Made Mature Skin Testers Look Years Younger

person holding up a tube of Eadem Le Chouchou Exfoliating + Softening Peptide Lip Balm
This Eadem Balm Is the Highlight of My Extensive Lip Care Routine

A variety of testers using Stick Foundations on their cheekbone
The 10 Best Foundation Sticks for Mess-Free Application, According to Testers

Julia Fox applying MAC Lipstick
MAC Is So Back—But I Never Stopped Using These 8 Products

Woman testing the Caliray Come Hell or High Water Tubing Mascara and the Tarte Tartelette Tubing Mascara on eyelashes
I've Always Dealt With Smudged Mascara—Until I Discovered These Two That Never Budge

Sabrina Carpenter with straight blonde hair, bangs, and pink dewy makeup
15 Makeup Look Ideas for February That Will Take You From Date Night to Girls’ Night

Tilt
Tilt Is Making Makeup Accessible—and Fun—For People With Chronic Pain

Woman Wearing Headphones Putting On Lipstick
Your Beauty Routine Needs a Soundtrack

Derek Deng and Pat McGrath Doll Skin Model
Pat McGrath Finally Bottled Her Viral Glass Skin from the Maison Margiela Couture Show

Lip Products being tested and reviewed
These 6 Lip Products I’ve Tested Are Saving My Lips This Winter

a tester before and after applying Fenty Beauty You Mist Makeup-Extending Setting Spray
I Tested Fenty Beauty’s New Setting Spray in a Sweaty Pilates Class—the Results Are Shocking

three Byrdie editors wearing Kosas Extra Bright
How Does Kosas’ New Color Corrector Work for 5 Different Skin Tones?

Beauty Products I Tested and Recommend
I Tested Hundreds of Products Last Year—These 16 Will Be Part of My 2025 Beauty Routine

halle berry in a maroon smoky eye
15 Winter Makeup Looks Ideal For Mature Skin, From Dewy Cheeks to Bold Lips

model wearing Glossier Black Cherry Collection
According to Glossier, We're in for a Cherry Girl Winter

Last-Minute Amazon Gift Guide tout
Hurry! These 18 Last-Minute Amazon Holiday Gifts Will Still Arrive in Time—From $6

Nara Smith wearing winter makeup trends
Top 8 Winter 2025 Makeup Trends: Moonlight Skin Ice Queen Eyes, and More

SheGlam Editor Loved Deals tout
TikTok's Favorite Viral Makeup Brand Is on Massive Black Friday Sale, Starting at $2

Cyber Monday Beauty Deals
Coach, Tatcha, and Ugg Already Dropped Cyber Monday Deals From $7

Rachel Zegler with curly black hair and a Fuschia-toned makeup look
15 Christmas Makeup Ideas—From Raspberry Lips to Shimmery Eyes

cream eyeshadows
The 13 Best Cream Eyeshadows for Crease-Free Looks, Approved by Testers

A person before and after applying Milk Makeup Tints
I've Tested 100s of Lip Products—This Jello-Looking Tint by Milk Surprised Me

It's Here! Amazon's Early Black Friday Sale Includes Kate Spade and Olaplex Up to 73% Off
Hurry! Last-Chance Cyber Monday Deals From Coach, Shark, and Tatcha Start at $2

Sephora Sale Trending Roundup tout
TikTok-Viral Products From Summer Fridays, Merit, and More Are on Sale at Sephora

Sephora Fall Sale Roundup tout
Sephora Just Dropped a Major Fall Beauty Sale on Dyson, Kosas, Tatcha, and More

FP holiday shopping tout
I’m a Pro at Gift Giving, and These Are My Top 30 Presents This Year—From $6

Kathryn Hahn and Aubrey Plaza in 'Agatha All Along'
Kathryn Hahn's Witchy 'Agatha All Along' Looks Are the Best Halloween Inspo

model wears smoky eye with a bold brow and glossy lips
20 Soft Grunge Makeup Ideas—From Smoky Eyes to Bitten Lips

Roundup: Viral Beauty Products PBDD tout
A TikTok-Famous Mascara for $10 and 6 More Viral Beauty Finds On Sale at Amazon

Roundup: 'I Rarely Shop on Amazon' Editors' Picks
I Rarely Shop on Amazon, but I’m Snagging These Last-Chance Beauty and Fashion Deals

A model wearing the Patrick Ta blush.
Patrick Ta's New Blush Is Straight Out of Barbie's Dream House

Roundup Best Early Beauty Deals PBDD Tout
CeraVe, CosRx, and E.l.f. Are Up to 55% Off Before Amazon October Prime Day

R.e.m Beauty's "Wicked" collection.
Ariana Grande's 'Wicked' Makeup Collection Includes a Glinda-Approved Lip Oil

Chappell Roan wearing green and pink makeup.
Chappell Roan's 14 Best Makeup Looks Are a Colorful, Pop Culture-Inspired Dream

Amazon Early Prime Day Sale Beauty, Fashion Deals
42 Best Amazon Prime Day Deals Include CosRx, Levi’s, Dyson, and Coach Up to 81% Off

Nordstrom Secret Beauty Sale
I Found Secret Deals on TikTok-Viral Beauty at Nordstrom, Starting at Just $17

sanaa lathan wearing neutral soft glam makeup
19 Mother of the Bride Makeup Ideas That Are Timeless and Elegant

Hailey Bieber wearing glowy makeup
Fall 2024's Biggest Makeup Trends Include Party Girl Eyeliner and the Return of Highlighter

Sofia Richie Physician's Formula Bronzer tout
The TikTok-Viral Bronzer Sofia Richie Uses for Glowy Skin Is Just $11 at Amazon RN

A collage of Byrdie writer before and after applying Hourglass Unlocked Instant Extensions Mascara
I Tested Dozens of Tubing Mascaras—These 9 Provide Impressive Length and Lift

Viral Beauty Products for Fall 2024 to Shop on Amazon tout
TikTok Can't Get Enough of These Viral Beauty Picks That Start at Just $7 on Amazon

Amazon LDW Deals Roundup
The 15 Best Amazon Labor Day Deals Up to 60% Off: Levi’s, L’Oréal, and Coach

Steve Martin, Selena Gomez, and Martin Short in 'Only Murders in the Building'
Rare Beauty's Latest Drop Was Inspired by Selena Gomez's 'Only Murders in the Building' Character

monica bellucci on the set of "la riffa"
TikTok Is Obsessed With Monica Bellucci's Italian Siren Makeup

Celebrities Wearing 80s Style Makeup
These '80s Makeup Trends Will Be Everywhere This Fall

tarte beauty favorites
Hurry! Tarte’s Internet-Famous Makeup, Including a Viral Lip Plumper, Is on Rare Sale

Suni Lee L'Oréal Setting Spray
Suni Lee’s Secret to Budge-Proof Olympics Makeup Is This $11 Setting Spray

Hailey Bieber in the sun with dewy rosy cheeks
18 Simple Summer Makeup Ideas Fit for Any Occasion

A Byrdie editor wearing a full-face sunscreen makeup look
I Tried the TikTok-Viral Sunscreen Makeup Trend With 6 Products From $16

Sabrina Carpenter
Sabrina Carpenter’s 20 Best Beauty Looks of All Time

TK First Person Review One-Off
My Secret to Glowy Summer Skin Is Just $9 at Amazon RN

Sarah Creal Makeup Products
Sarah Creal Created the Ultimate Beauty Brand for Women Over 40

Roundup: Celebrity-Loved Beauty Products to Shop on Sale Tout
Kendall Jenner’s Tinted Moisturizer and Gigi Hadid’s Red Lipstick Start at $9 on Amazon

Emma Roberts x Kiko Milano Interview
Emma Roberts Is "Obsessed" With This $18 Mascara That "Looks Good on Everybody"