Vera Bradley Bedding Collection Debuts
If you've spent any time in an American high school, chances are you're at least somewhat familiar with Vera Bradley. There's no mistaking the brand's line of colorfully patterned quilted bags, which over the years since their 1982 founding they've added to with leather goods, stationery, luggage, swimwear, and a range of other accessories. Now, VB is expanding even further into your life: today their inaugural line of bedding is available to buy.
It makes perfect sense. After all, there are few things that look better in a colorful quilted pattern than, well, an actual quilt.
“Creating a beautiful and comfortable home that expresses one’s personality and lifestyle has always been a passion of mine," said Vera Bradley co-founder and chief creative officer Barbara Bradley Baekgaard, in a press release. "The patterns and pieces offered in our new collection will add a gorgeous and creative touch to any home.”
They're also launching an in-store VR experience to help you get your perfect room. Using Google Daydream, when you visit the store, you can now see each bedding option, styled with some of the new pillows, of course, on a bed in three dimensions - so no more guessing what it'll look like laid out when you see it on shelves. You can even select your faves through the VR and buy them right there — or have the list sent to you so you can add it to your back to school wish list.
Click through to see the whole Vera Bradley bedding collection, which debuted today and is available at verabradley.com.