Unicorn Froot Loops Debut from Kellogg's in the UK

Unicorn food is alive and well.
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Just when you thought the unicorn trend was gone for good, Kellogg's has gone ahead and resurrected it by releasing a limited-edition version of Froot Loops.

Possibly out of a very understandable need for escapism from our dire political reality, unicorn-themed food has absolutely dominated 2017. We've guzzled unicorn milkshakes, unicorn noodles, and even unicorn pizza. We've graced our feet with unicorn Nikes and our heads with unicorn Minnie Mouse ears and horrified our moms and/or prom dates with unicorn roses. We even almost incited a barista revolt with our incessant demand for unicorn frappucinos, which also landed Starbucks a lawsuit from a coffeehouse in Brooklyn.

And now, the makers of your favorite childhood cereal has gotten in on the action, too. According to Metro UK, "Unicorn Froot Loops" have taken over UK supermarkets. The pink, purple, and yellow cereal comes in a glittery box featuring a cartoon unicorn (no apologies to Lisa Frank) and is apparently "fortified with useful minerals and vitamins, such as vitamins C, B, calcium, and iron," according to Metro, using "only natural colors." It's a little unclear as to why Kellogg's chose these specific colors for their unicorn cereal. After all, the term "unicorn" has been so diluted as to mean anything that's glittery and rainbow, and if there's one thing Froot Loops are known for, it's for their ROYGBIV coloration. The brand could have just rebranded regular Froot Loops with a different box, and unicorn fans everywhere would have pounced just the same.

Metro added that one serving of regular Froot Loops contains 12 grams of sugar, which is about 41 percent of sugar. Given that Starbucks' infamous unicorn frapps contained a whopping 59 grams of sugar—that's 1.5 times the maximum amount of sugar recommended for your body every day — it appears that the unicorn trend is super good for your Insta following but pretty bad for your health. Guess it's a good thing they're limited edition?

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Related: 13 Unicorn-Inspired Foods to Try