Tracee Ellis Ross on Celebrating Black Beauty With Her Natural Hair-Care Brand, Pattern

Updated on 6/19/2020 at 12:45 PM

Tracee Ellis Ross is ready to celebrate natural hair in more ways than one. In a video shared to her Instagram account on June 15, Ross announced that her natural hair-care brand Pattern would be launching phase two of its efforts to support curly, coily, and tight-textured hair. The brand originally launched in September 2019 and is officially back to draw attention to the importance of Black beauty and Black-owned businesses.

"As we continue to protest and gather and strategize and hold those in power accountable and reimagine our future and vote, I am reminded that celebrating Black beauty is a part of this revolution," Ross said in the video. "I'm reminded of the importance of being an active space where we can see ourselves and our humanity and our joy and our glory and our softness and our strength . . . I'm reminded that sharing the beauty of Blackness, the power of Blackness, the importance of our Blackness has always been important."

In addition to opening up about the significance of Black beauty, Ross has also been sharing breathing exercises on her Instagram account to promote self-care and to encourage her followers to take care of their mental health amidst the fight to combat racial injustice and police brutality. Ross hopes to spread more love to her fans with the launch of Pattern's new nourishing hair products on Friday, June 19. "Let's celebrate who we are," she said. "Let's celebrate our beauty. Shall we? Because we are really beautiful."

New products in the Pattern line include hair-styling combs, buttery creams, strong holding gels, and more in full and mini sizes. All new hair-care products will be available on Pattern's website beginning June 19 and at Ulta stores and on the Ulta website beginning June 28. Check out all of the new products Pattern has to offer ahead, and learn more about Black-owned beauty brands here.

Pattern Curl Gel

The Pattern Curl Gel ($25) is made with aloe vera, coconut oil, and cacay oil to add a soft bounce to springy coils without any sticky residue.

Pattern Clarifying Shampoo

Pattern's Clarifying Shampoo ($20) is made with antioxidant-rich matcha green tea, aloe vera, and panthenol to deep-clean hair and promote strength.

Pattern Hydrating Mist

Pattern's Hydrating Mist ($18) is made with aloe vera, coconut oil, and avocado oils to quench thirsty hair strands with essential nutrients.

Pattern Edge Control

The Pattern Edge Control Cream ($12) is made with aloe vera and panthenol to nourish and protect delicate hairs without leaving white flakes or residue behind.

Pattern Jojoba Oil Hair Serum

Pattern's single-use Jojoba Oil Hair Serum ($15) is a lightweight quenching serum perfect for low-porosity hair types.

Pattern Styling Cream

Pattern's Styling Cream ($25) is made with emollient shea butter, cacay oil, and sweet almond oil to enhance manageability and help set hair in versatile styles.

Pattern Hydration Shampoo

The Pattern Hydration Shampoo ($38) is made with a blend of oils to gently lathers and cleanse the hair and scalp, removing buildup without stripping away moisture.

Pattern Strong Hold Gel

Pattern's Strong Hold Gel ($25) is made to add a crunch-free, lasting hold to superthick curls that won't lead to breakages nor popped edges thanks to a blend of beneficial oils. Apply to wet or dry hair, and style away.

Pattern Edge Tool

The Pattern Edge Tool ($12) adds delicate swoops and swirls to your hair-care routine.

Pattern Hair Pick

The Pattern Hair Pick ($9) has extralong prongs that shape, add volume, elongate, and revive different hairstyles.

Pattern Wide-Tooth Comb

Pattern's Wide-Tooth Comb ($15) delicately detangles hair while encouraging volume and separation when fluffing out dry hair.

Pattern Hair Tools Kit

The Pattern Hair Tools Kit ($35) comes with the Shower Brush, the Wide Tooth Comb, and the Hair Pick to help style all types of hair.